Cape Line Sparkling Cocktails, a new line from MillerCoors, plans to launch in spring 2019 with three flavors: Blackberry Mojito, Margarita and Hard Strawberry Lemonade.
The 120-calorie drinks aim to appeal to consumers who seek bold flavors without the calories of leading flavored malt beverages.
Made with fermented cane sugar and containing six ingredients, Cape Line has no artificial flavors and is gluten-free.
The sparkling cocktails will be packaged in 12-ounce slim cans featuring an overlaid image of a glass filled with the sparkling cocktails inside to showcase their colors. They’ll also be stamped with a nutrition fact panel, listing “its six simple ingredients that consumers know and understand,” says Sofia Colucci, vice president of innovations for MillerCoors. “This is what differentiates us. Today, consumers want it all. They want simple ingredients, lower calories and sugar with all of the flavor.”
Cape Line’s drinks are slightly sweet and effervescent and check in at 4.5 percent alcohol-by-volume. “When moving into a space that appeals to consumers seeking a healthier lifestyle, it’s important that consumers know the drink is going to taste great,” Colucci says. Its three flavors are “classic and widely appealing. When consumers try them, they love them.”
12 oz Can
Brewery: City Brewery
Origin: LaCrosse, Wisconsin
Availability: Year Round
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