Retailer Resources

If you sell beer, we’ve got what you’re looking for. In fact, our business is configured around helping you be as successful at our product as possible. In addition to an extensive brand portfolio and industry-leading quality, we also provide these services to our valued customers.


Become a Customer

If you are a new account or have never ordered from us before, please download our Welcome Packet & Credit Application to learn how!

Service-Oriented Sales Force

When you’re with Standard, you’ll be working with a representative who is focused on two things: Identifying your specific needs and how to meet them. Our sales representatives understand challenges and opportunities for their specialty area and are eager to work with you to develop plans and tools to fit the needs of each account.

Draft Department

Our experts will help with the installation and maintenance of your draft system. We’ll help keep it safe, clean and operating at peak efficiency. Please call (800) 220-5511 ext. 278 to speak with one of our draft technicians. 24/7 hotline for emergency service (800) 371-0087.

Craft Beer Expertise

We’ve got a dedicated team of experts who are Siebel Institute-trained and Cicerone-certified to be your beer “Sommeliers”, so you’ll make the right beverage choices based on your clientele. We’re knowledge leaders too, able to help our customers understand and appreciate the wide range of customer appeal of this quickly growing category. We’re also able to provide customized server training to our On-Premise accounts to ensure everyone on your staff.

Promotion & Special Events

We do so much more than just sell our products to you, we help you sell to your customer. We promote the products that we distribute and organize events throughout the state of Delaware. Let us build your business with our exceptional promotional services. In the On-Premise, we are unparalleled at activating events providing you with the tools you’ll need to ensure your customers have a time they’ll never forget. For the Off-Premise, we are geared to help facilitate your growth by bringing your account tasting events, promotional raffles & prizes, and specialty brewery appearances.


We don’t just drop – we help you set up shop. We’ll provide space management expertise, set up all point of sale material, and make sure your sales space is optimized. Whether it’s hanging banners, install neons & large display pieces, or setting up for a holiday our industry-trained merchandising team will be there to take the work off your plate.

Custom Design Center

Need custom signage, custom point of sale materials, materials for an event, special or promotion? We can help you! Gain a competitive edge and boost your sales with custom graphics from our state of the art Design Center.

What's Happening At Standard

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We go above and beyond

If you sell beer, we’ve got what you’re looking for. In fact, our business is configured around helping you be as successful at our product as possible. We can help you with your sales force, promotion & special events, design needs, and we’ll even maintain your taps.